Executive Summary Marketers see great potential in pushing more messages to cell phones as the US cell phone penetration rate reaches 80 percent and the platform's unique personal nature offers closer individual targeting. Total spend on mobile messaging, display ads, and search will grow from $708 million in 2007 to $2.2 billion in 2012 (Bold added.)
US Mobile Marketing Forecast, 2007 to 2012, Vision Report, January 24, 2008 Neil Strother, Lead Analyst
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